This project is a personal motion study created using the KFC brand as a visual playground.

The piece explores rhythm, transitions, and dynamic compositions to experiment with how motion can enhance brand energy and visual storytelling. Inspired by the bold colors and playful personality of KFC’s identity, the animation focuses on movement, timing, and graphic interactions to create a fast-paced and engaging sequence.

The goal of the study was to explore motion possibilities within an existing brand system and push the visual language through experimentation and creative exploration.

This is an independent study and is not affiliated with or commissioned by KFC.